Hong Kong · Asia Pacific

Enterprise Digital
Transformation
for Asia Pacific

Bridging global technology platforms with the decision-makers who matter — across legal, retail, and financial services.

26 Years Experience
3 Languages
APAC Market Focus
Scroll to explore
Career & Platform Experience
Microsoft Expedia PVH Asia Evisu Group AWS Salesforce SAP S/4HANA CISSP Certified Calvin Klein Tommy Hilfiger Magento Zendesk Microsoft Expedia PVH Asia Evisu Group AWS Salesforce SAP S/4HANA CISSP Certified Calvin Klein Tommy Hilfiger Magento Zendesk
What We Do

Three Areas of Deep Expertise

01
Enterprise AI Adoption

Strategy, vendor evaluation, pilot design, and change management for AI platforms in regulated industries. Helping organizations move from evaluation to deployment — reaching the decision-makers who control adoption, not the IT gatekeepers who slow it down.

AI Strategy Pilot Design Legal Tech Change Mgmt
02
Digital Transformation

End-to-end ecommerce, cloud migration, and enterprise platform integration. Proven track record across SAP S/4HANA, Salesforce Commerce Cloud, AWS infrastructure, and omnichannel architecture — delivered on time and within budget at Director level.

SAP Salesforce AWS Ecommerce
03
Market Entry & Partnership

APAC market access, stakeholder navigation, and go-to-market execution for technology companies entering Hong Kong and Greater China. Deep personal networks across Magic Circle and AmLaw 100 firms operating in Hong Kong.

HK Market Legal Sector GTM Strategy APAC
"Hong Kong's enterprise technology market operates on trust, relationships, and local expertise. Alpha Flow Pacific bridges global technology platforms with the decision-makers who matter."

Swiss Verein structures mean HK offices of global firms hold independent P&Ls — and make their own technology decisions independently of global mandates.

Partner-level trust is the real gatekeeper in HK's legal and professional services market — not IT procurement or global rollout schedules.

Dual-language capability (English and Traditional/Simplified Chinese) is essential for genuine adoption across HK's bilingual business environment.

26 years on the ground in Hong Kong, with C-level and partner-level relationships built through direct professional engagement — not cold outreach.

Track Record

Selected Experience

PVH Asia
Director of Digital Commerce
Led digital transformation strategy across Asia for Calvin Klein and Tommy Hilfiger. Delivered SAP S/4HANA China Omnichannel project on time and within budget — coordinating global stakeholders across China, India, and regional teams. Overhauled CRM architecture from legacy systems to unified Salesforce Service Cloud and Marketing Cloud stack, integrating POS, eCommerce, and ERP in a single customer engagement layer.
2022 – 2023
Evisu Group
Director, Ecommerce & Digital Marketing
Achieved 60%+ ecommerce sales growth within two years. Led full AWS cloud migration (EC2, S3, RDS, CloudFront), improving performance and uptime significantly. Executed Magento 2 platform migration, CRM loyalty program, and real-time monitoring infrastructure — all while managing offshore development teams across India and the Philippines.
2018 – 2021
BrandExpress
Head of Digital Business
Led a team of 20+ to deliver digital transformation projects across fashion, FMCG, and consumer electronics clients. Conducted digital maturity assessments, built transformation roadmaps, and implemented ecommerce solutions end-to-end. Improved ROAS by 200%+ through performance marketing optimization across SEO, SEM, social media, and email channels.
2014 – 2018
Microsoft
Software Design Engineer
Five years as Software Design Engineer at Microsoft's Redmond headquarters. Foundation of enterprise-grade engineering discipline that underpins every client engagement — from architecture decisions to hands-on troubleshooting.
2000 – 2005
Qualifications

Credentials & Certifications

🔐
CISSP
Certified Information Systems Security Professional
🎓
MSc Information Systems
Hawaii Pacific University — Magna Cum Laude, GPA 3.57
⚙️
Agile PM
Agile Project Management Certified, 2023
🌐
Trilingual
Fluent in English, Cantonese, and Mandarin
Get In Touch

Let's Talk

Whether you're a technology company looking to enter the Hong Kong market, or an enterprise seeking a transformation partner with genuine regional expertise — I'd welcome a conversation.

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